A sponsorship is a win-win
situation. Both parties have to get something out of the deal. You
will be dealing with businesses, which ultimately are in business to
make money. It is very critical that you are able to give back to your
sponsors helping them achieve their goals.
There are several contributing
factors to obtaining endorsement sponsors. It isn't as easy as sending a
letter or talking to someone on the phone. Ideally, it starts within
you.
Appearance contributes to your
marketability. You need to maintain a good appearance in the public's
eye, such as no smoking, no drinking, no cussing, and be clean and neat.
Choose wisely when, where, and how you act. Remember, people want to
believe they know you well, from what they see. If someone perceives you
as something different than you are, that is who you become to them,
and that "perceived person" is the one that is representing the
sponsors.
Are you marketable? What makes
you unique? Large/small structure, old, young, female, race, hair
color, voice, tattoos, and the list goes on! Everyone is unique in
their own way. Looks are not the only thing to consider with
marketability. You need to have people skills, and be able to control
yourself in situations. Ask yourself these questions and find what
makes you marketable. This is your selling point.
